Clients around the world turn to Sotheby’s International Realty after considering one key question: "Who can do the most for me?"

Sotheby’s International Realty is built 
on the centuries-long prestige and power of the world’s preeminent auction house. Our unmatched reach gives the properties we represent the best-in-class exposure they deserve — and our reputation for excellence assures buyers near and far that they 
are working with experts they can wholeheartedly trust.

G L O B A L L Y  C O N N E C T E D

Reach Like No Other

Sotheby’s International Realty is the 
only truly global real estate brand in the world, with 
a network of residential brokerages in more than 83 countries 
and territories. Through our personal relationships and unparalleled resources, your property will reach a highly qualified global clientele.

A  U N I Q U E  C O L L A B O R A T I O N

An Affinity Like No Other

The properties represented by our 
network are exclusively promoted to 
the engaged and affluent clients of Sotheby’s auction 
house, through client events, signature publications, digital newsletters and 
on sothebys.com.

I M P E C C A B L E   P R E S E N T A T I O N

Your Property in its Perfect Light

We take great pride in showcasing all of our properties with rich photography, high-definition
 video and virtual-reality tours — all to help inspire buyers and sellers.

ST R A T E G I C   M A R K E T I N G   A D V A N T A G E

Local Know-How, Global Power

Your agent and the entire Briggs Freeman Sotheby’s International Realty team apply their local market knowledge to create a comprehensive and customized plan for your home in all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this, we have an in-house team of marketing experts that offers strategies, assistance and insight, plus an array of exclusive tools and resources that our agents tap into.

Your agent and the Briggs Freeman Sotheby’s International Realty marketing team will ensure that your property is promoted in the best venues — in the most compelling ways — to help achieve the best price for your home in the least amount of time.

E X C L U S I V E  P A R T N E R S H I P S ,  S U P E R I O R  E X P O S U R E

The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your property to discerning audiences locally and worldwide. We complement those efforts with targeted 
digital and print-advertising plans that are often exclusive to Sotheby’s International Realty. In addition to your property being showcased on sothebysrealty.com, it will 
also be marketed on more than 100 luxury, lifestyle, business and real estate websites.

P U B L I C   R E L A T I O N S

No One Gets Bigger Buzz

Sotheby's International Realty is the most written-about real estate network in the press. Our in-house public relations team has relationships with leading media outlets that achieve two key objectives: generate exposure for our listings and increase traffic to our websites.

S O C I A L   M E D I A

The Luxury Lifestyle, Everywhere

We craft exclusive social media content 
for people passionate about fine living. 
We have a growing number of more than 1,000,000 followers viewing our content 
on Instagram, YouTube, Facebook, 
Pinterest, LinkedIn, Twitter and 
our popular RESIDE Blog. Our award-
winning YouTube channel has more video views and subscribers than any other 
real estate brand.

A P P L E   T V

Your Property on TV

Our innovative Apple TV app gives consumers the big-screen details of 
our properties from the comfort of their living rooms. It’s the best way to explore
 a home from afar. Our app is the only one that lets users explore via lifestyle and amenities, highlight properties and recent searches, as well as view property videos.

S O T H E B Y ' S   I N T E R N A T I O N A L R E A L T Y   M O B I L E A P P

On-The-Go Homes and More

SIR Mobile — now in 14 languages/dialects — is the only luxury real estate app that serves properties across North Texas and around the world. You can experience homes on your mobile device, via property photos, videos and 3D tours. What's more, you can search for agents — locally and globally — and get to know them via robust profile pages. Our app is the only one that allows users to explore via lifestyle and amenities, then highlight properties and recent searches, as well as view property videos. Find your home with SIR Mobile on Android, iPhone or iPad and connect with our global real estate experts anytime, anywhere.

R E S I D E   M A G A Z I N E

Real Estate's Most Compelling Page-Turner

RESIDE is Sotheby’s International Realty's print and digital magazine devoted to the finest in inspirational homes and lifestyles, worldwide. It’s a destination for connoisseurs of art, culture, design, travel, fashion, food and philanthropy — and another impactful way
 to reach even more buyers. At Briggs Freeman Sotheby's International Realty, we partner on select issues of RESIDE, so that our agents and our properties are seen in the very best company.

Doing More is Our Distinction.

We leverage our brand’s heritage and sophistication.

We connect with affluent consumers who share our vision.

We go above and beyond to meet clients’ needs. 

We offer the only truly worldwide luxury real estate network.

We partner with leading media to obtain the best exposure.

We provide unparalleled reach to qualified buyers and sellers.

We showcase every listing with the highest-quality presentation. 

We utilize the latest technology for even greater impact.

We deliver a singular client experience.

The Journey Your
Property Will Make

Sotheby’s International Realty partners with the most significant media companies and real-estate-focused websites in the world — so that your property is seen by the most engaged, affluent, and relevant audience possible.

The Perfect Audience for Your Property

The moment you list your property with us, you benefit. Our 360-degree reach means that your property is presented on the most powerful, well-connected luxury real estate website in the world — sothebysrealty.com — and on an unmatched network of partner websites around the world, including briggsfreeman.com. Your property will receive the most exposure, which translates to more buyer inquiries, showings and activity. We capture this data — and reinforce the value of our online presence — on our unique Client Marketing Reports, which you will see.

Buyers Who Are Engaged, Affluent and Relevant

With 97 percent* of homebuyers searching for homes online, it is essential that your property be prominent on web pages and in search engines. Through our evolving digital strategies — including regional and global search-engine marketing, programmatic campaigns, Google Ads and dedicated agent and property campaigns — we drive the most engaged and relevant homebuyers to sothebysrealty.com, maximizing the potential for your property to be found quickly on the web.

​*September 2021, National Association of REALTORS